Optimizing for search means focusing on two things: on-page optimization and off-page optimization. Angelique Lingerie does a fabulous job of focusing on both. Check out their inner pages to understand more about how they link and the optimization strategies they use.
When it comes to your business, properly optimizing the local search for it is actually fairly important. Having your business optimized online for local searches can actively drive sales and help your business succeed. For a lot of first time business owners and entrepreneurs, the topic can seem kind of murky and confusing. However, many first time owners have been able to wrap their heads around optimization, and so can you.
Read on to find out how you can get results by optimizing your business for local search and get started!
Create Local Pages
Whether it’s for Bing, Yahoo, or Google Plus, it can’t hurt to have pages for the three most frequently used search engines out there. This is one of the easier ways to optimize and you’ll just really need your account set up and you can fill out the information for your business like its name, location, hours open, phone number, and a description. Having accurate information online helps greatly when people search for your business or something like it and these pages or citations pop up.
Optimize Your Site
Search for the name of your business online to make sure that all information is accurate. Also be sure to go over your site and make sure that that information is accurate. Optimizing your site includes having current information, articles, photos, and a polished site. Make sure you upload photos for sites and pages and into your accounts and sites because people are super visual and love to see actual photos of what your business looks like. Take photos of the space you’re in, the work that’s done, and what you have to offer!
Reviews are a huge part of any business and local businesses especially have their reviews involved with how search engines rank them, particularly on Google. Good reviews can invite people in, while bad ones can drive consumers away. You can encourage customers to leave a review online if they liked your business or post positive reviews on your site. Be sure to communicate with those who have had a bad experience and they may amend their review if you expressed concern about their experience and offered amends.
SEO, Keywords, Videos, and Your Site Ranking
Lastly, the best way to optimize your site ranking is to provide quality content. Whether it’s text and articles with accompanying photos and videos or videos on their own, optimizing your site is a huge way to draw in traffic. Be sure to post plenty of content with keywords designed to pop up on search engines. They can be common words for your business and also include the area or misspelled words. The higher you rank, the better, and the more readily people will be able to find you.
Videos are also a huge way for you to optimize your site. Search engines love videos and will give you higher ranking as a result. Video also is really easy to share and with just one click of a button, viewers can spread your videos, brand and business to many people.
Tag Your Area in Social Media
Don’t forget to tag your posts on social media with the area that you’re in! Whether you’re using the hashtag and then writing ‘Alabama’ or a certain town or city name, it will help people in that area find you easily as well. Now that’s being locally optimized!
Just these small things can greatly boost your business. They’re not that difficult to do, and you’ll be really happy at how much more traffic and attention your business will get. Thanks for reading, and happy optimizing!